"Wine Mic Monday" is a VAULT29 series based on an "open mic concept" where wineries take over our blog...because every glass and bottle of wine has a story. Last week, we recapped "Dynamic Duos" in Season 2, part 1. This week in Season 2, part 2, we look back at our stories focused on unique individual backgrounds and their pursuit of creating extraordinary wine brands. Prioprietor Julie Arbuckle, of Anthem Winery, covers "The Top Five Inside Facts I Have Learned in the WIne Business." In the story of Vineyard 36, three friends are brought together by a mutual love of hockey and wine. Check out how Uproot Wines appeals to the next gneration of wine drinkers and how Erin E. is shaping her brand from her experience in wine hospitality.
Team Anthem was founded in 2009 with a mission to produce small quantities of handcrafted wines from the most distinctive and promising mountainous vineyards in Napa Valley. Anthem's winemaker is the talented Jeff Ames - 2008's Winemaker to Watch - while industry renowned John Truchard oversees duties as vineyard manager. The gorgeous bottle-wrapped label is a topographic map displaying the contour of the land around the winery, with a star pinpointing Anthem's exact location. Read more here.
Meet Jason - co-proprietor of Vineyard 36 - a Napa Valley winery created by three friends with a mutual passion for friendship, wine and hockey. The story begins with Jason's first visit to Napa Valley and a private, guided tour with Dave Del Dotto himself. It was this particular wine experience that changed Jason's life and led to his first winery venture, Tobacco Roads Cellars. Eventually, he would befriend Cam and Tim - two professional hockey players in the NHL - who had a shared love and appreciation for wine. In this exclusive piece, Jason shares how these three came together to chase one shared dream - Vineyard 36 - and the stories behind the wine labels, UnMask and Cross Check. Read more here.
Uproot was started in 2011 with a very specific goal in mind: To make the highest quality wine for the next generation of wine drinkers. They wanted a label that would epitomize their values and to be as transparent and open as possible. Each bottle would give the consumer a taste before they even took a sip. This is how their signature Flavor Palette label was born. Each of the color blocks represents an aroma or tasting note. Together, the blocks make up a Flavor Palette that’s unique to each varietal and each vintage. Read more here.
Erin E. has spent most of her career in the wine industry on the hospitality side of the business which, for anyone in the DTC (direct to consumer) market, is as important as the quality of your wine. The opportunity arose to make her own wine and create her own brand, She wanted to integrate the importance of hospitality and quality into her wine and brand. Sure anyone can come up with a catchy name and label design. They key is coming up with a name and label design that you, the creator, 100% believe in. Read more here.