"Meet Alma Fria" by Jan Holtermann
The Name: Alma Fría \al-mah free-ah\: the soul of a family; the cold of a geography.
The Journey: For three generations and up until 2010, the Holtermann family had the privilege of importing and representing many notable and leading wineries from all over the world. In working alongside each of the different wineries, we were intimately exposed to the work culture, the philosophy, the winemaking style and the vision each had of their place in the global wine map. Our import selections spanned from very rare finds to million case wines. The personal relationships developed with the entrepreneurs, the enologists, the marketers and the viticulturists leading these organizations provided a unique perspective through which we were able to gain deep insights into the allure, challenges and intricacies of winegrowing. In this craft, success can be defined in many ways but, almost inevitably, behind the most inspirational winery cultures, there was a mix of humility, long-term commitment, hard work, understanding of terroir and attention to detail that made them unique.